Media and Educational Outreach Partnerships
Market research and information available in the public domain reveals that an increasing number of healthcare companies are seeking to gain a foothold in consumer health education. The number of options available to achieve this goal is limited.

Few organizations exist that are prepared to quickly answer the needs of this growing market segment, and an even smaller number possesses widespread recognition and geographic diversity. Past consumer/patient educational efforts have relied primarily on physicians and/or medical associations distributing literature in an environment now confronted with increasing concern about cost, time management, capitation and providing mandated standard of care in a diverse healthcare delivery system.

In addition to our licensed monthly programs, we often design and execute customized educational seminars surrounding specific topics related to midlife women’s health. Attendance at these unique one-time events ranges from 250 to 800 attendees. Educational materials, like newsletters and slide kits, are developed for the events and focus on improving health outcomes for women at menopause. Extensive media coverage is also generated in support of the events on a local and national level.

Red Hot Mamas educational partnerships include development and implementation of educational events, women's health research and web-based initiatives. Red Hot Mamas Founder and and women's healthcare advocate, Karen Giblin, often participates in media-related activities in support of educational efforts.

Some examples of Red Hot Mamas special activities and seminars:
April 2007: With a common goal to educate women about their health at menopause, Red Hot Mamas partnered with Bayer Healthcare Pharmaceuticals, the makers of ANGELIQ, on the Red Hot Flashbacks contest. The contest, conducted via an unrestricted educational grant, was a nationwide search for women's funny, unforgettable and downright frustrating menopausal hot flash and night sweat stories. one grand prize winner, announced in October 2007 received a trip for two to New York City and a personalized "menopause makeover" by a renowned celebrity stylist. Six runners-up received local spa packages.

June 2007-June 2008: In partnership with Unilever, the makers of Dove, Red Hot Mamas is providing local programs with an updated skincare program module called, "Celebrate Your Best Years in Your Best Skin". In conjunction with th enew program module, monthly shipments of samples of Dove's new Pro-Age over-the-counter product line which specifically addresses skin and hair needs of women age 50 and older, will be sent to local Red Hot Mamas programs for one year.

September 2007: Via a partnership with KnowMenopause.com, Red Hot Mamas provided local programs with a new education module, titled "Know Menopause: Inside & Out," featuring a video hosted by actress and author, Cheryl Ladd. In the video, Cheryl hosts an engaging discussion with leading health care professionals who present balanced information about menopause and help viewers sort through the myths and facts. Cheryl also introduces several women who share their own menopause experiences and discusses how they dealt with their symptoms and the changes in their bodies. In recognition of National Menopause Awareness Month (September) and World Menopause Day (October 18), local Red Hot Mamas programs presented the KnowMenopause: Inside & Out module and Red Hot Mamas conducted a media toru to help promote the special education module presentation.

June 2006: In conjunction with the Society for Women’s Health Research and Allergan (via an unrestricted educational grant), the Red Hot Mamas hosted five special “Dry Eyes and Menopause” programs. Important health information, Dry Eye Quizzes and product samples were available.

February 2006: Red Hot Mamas, Novogyne Pharmaceuticals and Orange Park Medical Center presented “Making Midlife Magic: Menopause and Beyond”. A half day, educational workshop available for women and their partners who are going through menopause. The seminar provided information on how to open the lines of communication in their relationships and how a supportive partner can help you through the process.

October 2005: Red Hot Mamas, Novogyne Pharmaceuticals and Sunrise Medical Center present “Partners in Hysterectomy: A Course for Caring Couples”. A half day educational seminar provided for women and their partners. Information was presented about the effects of a hysterectomy on relationships, home life, sex life, etc.

Behavioral Research Services
Red Hot Mamas has received numerous grants to conduct behavioral research on mid-life women’s health issues. In all cases, the organization partnered with prominent MD’s/PhD’s in the medical research field, along with prominent survey research organizations. The behavioral research studies address the attitudes, perceptions and behaviors of mid-life women and, at times, their healthcare providers, on a variety of issues, such as sexual functioning at mid-life. Some recent studies include the following:

Helping Women Function Sexually After Menopause: A Survey to Determine Women’s Needs and their Positive and Negative Experiences with Healthcare Providers – Philip M. Sarrel, MD; Karen L. Giblin; Yale University School of Medicine and Prime Plus, Inc., funded by Solvay Pharmaceuticals, research presented at The North American Menopause Society’s Annual Meeting.

Communication About Sexuality Among Menopausal Women, their Partners, and their Physicians – Karen L. Giblin, Philip M. Sarrel, MD, Harris Poll Interactive, Prime Plus, Inc;, funded by Solvay Pharmaceuticals.

Sexual Interest and Functioning in Postmenopausal Women: A Community-Based National Survey – Philip M. Sarrel, MD; Karen L. Giblin; B. A. Block; Yale University School of Medicine; Prime Plus, Inc.; funded by Solvay Pharmaceuticals, research presented at The North American Menopause Society’s Annual Meeting.

Healthcare Delivery and HRT Experience Effects on HRT Continuance – Philip M. Sarrel, MD, Karen L. Giblin; Yale University School of Medicine; Prime Plus, Inc.; funded by Solvay Pharmaceuticals, research presented at The North American Menopause Society’s Annual Meeting.

Patient Knowledge and Attitudes Toward Estrogen/Androgen Replacement Therapy – Philip M. Sarrel, MD; Karen L. Giblin; Yale University School of Medicine; Prime Plus, Inc.; funded by Solvay Pharmaceuticals, research presented at The North American Menopause Society’s Annual Meeting.

Effects of Menopause Management Education and Support on Hormone Utilization and Health Promotion Behavior in Menopausal Women – Karen L. Giblin; Kenneth Magrath, Ph.D.; Katherine Anderson, MA, RN, CNA; funded by Bristol Myers-Squibb Company, research presented at The North American Menopause Society’s Annual Meeting.

Public Awareness and Prevalence of Dry Eye Symptoms at Menopause - Karen L. Giblin, Antonio Cutino, Rachel J. Giblin, funded by Alimera Sciences, presented at The North American Menopause Society annual meeting October, 2006.

Impact of Menopausal Symptoms on Sex Lives: A Survey Evaluation - Murray Freedman, MD, Kathleen Reape, MD, Karen Giblin, funded by Duramed Research, Inc., presented at The North American Menopause Society annual meeting October, 2007.

If you are interested in learning more about our Professional Services, please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .