This book belongs on the bedside table of every woman past the age of 40 and is a must read! Selling the Fountain of Youth: How the Anti-Aging Industry Made a Disease out of Getting Old — And Made Billions provides comprehensive, honest and accurate information about the anti-aging industry, it's "miracle cures" and treatments.

It includes detailed and crucial information, the latest research, and is written in a clear, concise manner. As founder of Red Hot Mamas Menopause Management Education Programs, as well as a member of the aging baby boom generation, I clearly recognize that knowledge is power. To enjoy optimum health at menopause and beyond we need to become aware of certain anti-aging marketing pressures. I thank Arlene Weintraub, the author of Selling the Fountain of Youth for her dedication and hard work in writing this groundbreaking book. Read on for a brief excerpt.

From Selling the Fountain of Youth: How the Anti-Aging Industry Made a Disease Out of Getting Old — And Made Billions by Arlene Weintraub. Basic Books, a member of the Perseus Books Group, 2010:

Mainstream medical societies continued to warn patients away from the anti-aging industry and the hormones it promoted. At its 2009 annual meeting in June, the American Medical Association adopted a new policy on the use of hormones for anti-aging purposes. Based on reviews of dozens of scientific studies, the AMA's Council on Science and Public Health concluded in a report for the association's members: "Despite the widespread promotion of hormones as anti-aging agents for-profit Web sites, anti-aging clinics, and compounding pharmacies, the scientific evidence to support these claims is lacking." It stated, "Current evidence fails to support the efficacy of HGH (human growth hormone) as an anti-aging therapy and adverse events are significant." Furthermore, the AMA's statement said, "No credible scientific evidence exists on the value of so-called "bio-identical hormones," and there are concerns about their purity, potency and quality because they are not approved by the FDA."

About the author: Arlene Weintraub has more than 15 years experience writing about health care, pharmaceuticals and biotechnology. As a senior health writer based out of the New York City headquarters of BusinessWeek, she wrote hundreds of articles that explored both the science and business of health. She has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September, 2010.

For more information, log onto www.sellingthefountainofyouth.com.

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